Best Practices for Managing Your Corporate Alumni NetworkNovember 27, 2017
Organizations today have an incredible opportunity to harness the power of their alumni to create brand ambassadors, develop their business, and enhance their culture. Lifelong relationships with alumni can open many new doors for organizations that were previously inaccessible to them, or that they may not have known existed at all. Engaging your alumni is a big part of managing a successful network.
To achieve high levels of engagement with corporate alumni, it is necessary to integrate the alumni management solution with other systems that capture employee data. When alumni programs have the right features, integrations and data, getting the right messages to the right alumni at the right time becomes possible.
Following these best practices will assist you in successfully manage and engage your corporate alumni network.
Itís important to continuously capture the look and feel of your organizationís brand. This will help your alumni keep you in mind when they are viewing your alumni portal and the content you are providing.
Integration with human resources information systems (HRIS)
By seamlessly integrating your corporate alumni program with your HRIS platforms, you will want to make it easier to transition departing employees into the alumni program and re-hire these alumni for positions within your organization. This will also help you target your alumni and boost engagement.
Single Sign On (SSO) Integration
This is an added convenience for alumni who would otherwise lose their password and not sign into your portal. You can also allow them to sign in to your alumni portal using their credentials from social media sites, such as LinkedIn.
Member Registration Invitations
Alumni from the same company often keep in touch after their tenure at the organization ends. By allowing members to send registration referrals, you open up a new channel for program growth.
People search and messaging
To add value for you alumni, you can allow them to interact with their peers in your alumni network. This communication can be a powerful driver for engagement.
Groups and forums
Groups and forums are other great ways to boost engagement and provide additional content for your alumni.
Effective content management system (CMS)
It's important that your alumni program offers a versatile yet simple system to manage alumni content. You should be able to set guidelines that determine which groups of alumni see which pieces of content. Your CMS should have an approval workflow in place so that your web master can ensure that your alumni content is relevant and targeted.
Integrating your alumni program into your CRM database is important if you plan to leverage the alumni program for business development. The CRM is often the purview of Sales; coordination with Sales and/or Marketing is important. Increasingly Alumni and other HR functions are coordinating their efforts to ensure that messaging and outreach to alumni and employees is systematic and consistent.
Career development tools and advice
This is a valuable addition for companies looking to assist alumni with a job hunt. Keep in mind that embracing corporate mobility is becoming a big cultural attraction for Gen X and Y. Showing employees that you are prepared to help them transition will help make your organization irresistible to top talent.
Internal and external job listings
This is a common benefit of alumni programs: priority access to job opportunities. It is a good feature for program managers who are mainly focused on rehiring alumni back to the company: one of the best sources of ROI for alumni programs.
Calendar of events
These listings help alumni stay aware of what is going on in the community. A good calendar should also provide a built-in registration feature.
An effective alumni program should allow administrators to keep an eye on key performance metrics (KPIs) and generate reports based on this data. Early-stage alumni programs may not need a reporting feature right away, but at some point, you'll want to know how well you are doing with alumni engagement.
If you are interested in implementing a successful corporate alumni network for your organization, please contact us today.