Is Your Alumni a Two Way Street

December 13, 2016

When was the last time you went to a networking event, or a gallery opening, and you stood in front of 10, 100, or even 1,000 attendees and told them all about the great things you have done in the past 30 days? 

Sounds ridiculous, right? I am sure this has never been your personal experience. 

Alumni networks can provide a platform for your alumni to share their experiences and their profiles which allows you to engage and communicate with your fellow alumni.

Leading programs are finding it imperative to engage alumni in an involved dialog. No one is perfect and every exchange of communication has to have the thought of quid pro quo. 

We want feedback, and we need feedback to know if we are on target with our alumni requirements. Wouldn't it also be fantastic if our alumni had channels to share information with us? Even before we asked them for their feedback? 


Below are four ideas and two tools that we find useful:

1.     Survey and polls
2.     Like, share, comment, tweet, refer and reward;
3.     News stories, picture and video submissions;
4.     Mentoring

Tools:

1.     Deep integration capabilities with social media and social networking sites
2.     Powerful messaging and content management tools 


Remember - no one wants to only hear about the company, or the alumni program. They want to mold into the community and have a way to interact. What is really in it for the alumni will be discussed in other blog submissions; ensuring you have capability and mindfulness to create interactive opportunities and content will go all the way for your program and your alumni interactions.

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