Engage Your Alumni
Our vision rests on one simple fact: your current employees are your future alumni.
No matter what your objectives for your alumni program – but especially when success is measured in terms of meeting business development goals – engaging your alumni, both future and current, is imperative to the success of any corporate alumni program.
Our vision for corporate alumni programs is summed up in the four points below.
Build Lifelong Relationships
Start engaging employees around their personal development at your organization from their first day. If your employees have been engaged throughout their careers at your organization, continuing to build on your existing relationship even after they leave will be a natural thing for both you and your alumni.
Embed the alumni concept in your talent development programs, and engage your alumni around their development. Not only will you create a culture of employee development - your investment in your employees will let them know that you're serious about your relationship with them.
Highly engaged employees will naturally become brand ambassadors. However, brand ambassadors are difficult to cultivate after they've moved on from your organization and your connection with them has been broken. It's not enough to try to engage your alumni: your future alumni must be engaged throughout their entire time at your organization.
After your brand ambassadors exit your organization, ensure that you're their first choice to do business with when it comes to passing on referral business, forming strategic partnerships, and making sales agreements.