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Content Aggregation with RSS: Deliver Information to Candidates, Employees, and Colleagues
Doug Maxwell, Insala Chief Technology Officer
RSS (Really Simple Syndication or Rich Site Summary) was first developed by Netscape as a means of aggregating news headlines from a number of news providers as part of its My Netscape service. Since then, the technology has been dropped by Netscape but picked up by a couple of groups and has evolved into a commonly used standard in news and content update publishing.
The basic technology is comprised of two components: an XML based content feed and a program called an aggregator that renders the feeds into a user-friendly format. A user is able to select RSS feeds from an ever-growing number of sources and collect them all in one place. As the content providers update their RSS feeds, the content is pushed out to anyone reading the feeds. These feeds can also be integrated into other web-based applications such as email clients, web portals, and the Insala Suite.
For example, consider a classic example such as news headlines. A user could choose to read a couple news headline feeds from CNN.com for updated delivery of Technology and Top Stories headlines. Updated headlines and links to the full article would be delivered to their RSS aggregator along with other feeds they choose to include.
What this means for content providers or consumers in the Career industry is an incredible tool for delivering content to candidates, employees, and colleagues. With a quick search through some of the RSS directories, one can find resources for job searching, job postings, hiring tips, surviving your job, and many more.
Insala uses RSS to push customized job leads and other information direct to the end user. This ability to aggregate information from external Internet sources in a common format is, well, really simple. Plus, since the content is housed at external locations, it is constantly kept current.
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