Podcasting and Internet Radio... Great New Opportunities for
Career
Management
Beth Kniss, Insala Consultant
»
Wouldn’t it be nice to easily listen to
content-rich career management seminars on your
own time in your own
location? Or... one step further, be able to create your own online
seminars?
The
birth of “podcasting” offers just that opportunity.
Popularized in 2004, Podcasting is the creation of audio/radio shows, created
and put on the Internet. Users can download the shows, called “podcasts” to
their computer or MP3 player (such as an iPod) and listen whenever and wherever
they choose. Users can also subscribe to podcasts by using simple “podcatching”
software, enabling them to automatically receive new shows directly to their computer
as they are created. Any computer or digital audio player with audio-playing
software can play podcasts.
» How does this affect the career management industry?
Podcasting enables career management professionals to create
self-published,
syndicated "radio shows." The great news is that there are
some incredible podcasts
geared toward the career management industry already
available . . . and the majority
are absolutely free!
For career management professionals interested in creating
their own podcasts, it is
fairly easy and relatively inexpensive. All that is needed
is the content, some recording
software, a microphone, and a place on the Internet to make
the podcast available
(for example, your company website, or professional
association websites).
» Where are some of the best career management podcasts?
One of the richest collections of career
management/transition podcasts is available at
Landed.fm, an Internet radio station geared toward job
seekers. Its current
Program Guide
contains over 50
downloadable podcasts. Below is a small sampling of
available shows. Make sure
to check their
Program Guide
for their incredible full collection.
Landed.fm Program Guide
|
NAME |
TOPIC |
AIRDATE |
|
Rob McGovern |
Rob is
founder and CEO of a new concept in career Web sites,
mkt10 - "the top performer's job market." |
8/03/2005 |
|
Gautam Godhwani |
Gautam
returns to Landed.fm to describe a brilliant marketing
campaign called "Simply Fired." |
8/01/2005 |
|
Gerry Crispin |
Founder of CareerXroads, mystery shopping the Fortune
100. Josh Randall joins Vinnie Boombotz, in the pantheon
of remarkable characters invented by Gerry and his
partner, Mark Mehler. |
7/13/2005 |
|
Barbara Moses |
A leader in career self management, and
the best-selling author of What Next? |
6/23/200 |
|
William J. Morin
|
Bill Morin is the former CEO of Drake,
Beam, Morin, leadership coach and founder of WJM
Associates. We discuss the most difficult interview
questions you'll be asked and other career topics |
6/04/2005 |
|
Louise Kursmark |
Resume and Career Expert, author of 12
career-related books, has earned multiple industry
certifications and resume-writing awards. |
5/16/2005 |
|
Valerie Morris |
CNN Business News Anchor. The Catalyst
Media Panel. The power of media in shaping public
opinion about executive women in the workforce. |
5/09/2005 |
|
Robert
Michael Fried
|
A Marketing Plan for Life - a refreshing
balance between making money and making meaning
|
5/01/2005 |
|
Lynn Franco
|
Director of The Conference Board's
Consumer Research Center on Employee Satisfaction
|
4/08/2005 |
|
Jeff Taylor
|
Founder and Chief Monster talks about the
growth in jobs based on the Monster Job Index
|
4/01/2005 |
|
Peter Weddle |
Industry visionary - how to advance your
career - the 2005 "User Choice Awards"
|
3/07/2005 |
|
Joseph Daniel McCool
|
Editor-in-Chief, Executive Recruiter News
- inside the executive recruiter industry
|
2/25/2005 |
|
Dave Opton
|
Founder and CEO of ExecuNet on managing
your career - strategies for $100k+ executives.
|
2/15/2005 |
|
Reid Hoffman
|
Founder and CEO of Linkedin: managing
your professional online network |
2/14/2005 |
|
Sharon Allen
|
Chairman of the US Board of Directors,
Deloitte & Touche discusses women in senior management
roles. |
1/20/2005 |
|
Tony Lee
|
Editor-in-Chief, Wall Street Journal
Online Network, including CareerJournal - outlook for
2005 |
1/07/2005 |
In addition to accessing Landed.fm’s podcasts for free
through their Program Guide,
you also can subscribe (at no cost) to
their
podcast service
to receive new programs on your Mac or PC
as they are released. The audio file is then
subsequently automatically synched to an iPod or equivalent MP3 digital music
player, allowing you to listen to the programs at your convenience.
Another source of career related podcasts is
Career
Opportunities – The High Tech Career
Handbook
a weekly column from ComputerEdge.com. This is a
niche set of podcasts focusing on high tech careers. It offers a rich collection of
Column Archives containing over 100 shows. They can be accessed by clicking the link above and looking on bottom
right side of the page.
Additional niche industry-related podcasts are available
which provide powerful
information geared toward specific industries such as
finance, law, medicine, etc. Refer
to the next section for ways to locate such podcasts.
»
What are some ways to find podcasts?
There are
many ways to find podcasts. Some popular podcast
directories (most can
be keyword
searched) are:
·
Digital Podcast
·
ipodder.org
·
Podcast Alley
·
Podcast Bunker
Search
engines are also great ways to locate podcasts. Enter
keywords such as
“biotechnology podcasts” or “legal podcasts” to locate
industry niche podcasts.
» What is the future of podcasting and Internet Radio?
Consider the following:
·
"While just 3.4 million Americans subscribe
to satellite radio, about 19 million listen to
Internet radio each
week, according to research firms Arbitron Inc. and Edison Media
Research."
Wall Street Journal,
December 13, 2004
Touting no
interference or static, and the fact that physical distance
doesn’t matter (i.e.
you aren’t
limited to listening to stations in your local region),
Internet radio and podcasting
are just
beginning to take hold and likely will reshape the radio
broadcasting industry.
For more detail on this powerful new trend, read this
excellent article "Podcasting."
|
