Marketing for your mentoring program is just as necessary as marketing for any business initiative that your organization needs to be successful. This is why including a marketing as part of your mentoring plan is essential for program success.
The popular saying of “build it and they will come” does not apply when discussing mentoring programs. Just because you have a mentoring program does not mean that the individuals in your organizations are aware of it. It's important to ensure that they are informed about the specifics of the mentoring program and the benefits associated if they participate. Think of your potential participants as customers that you are trying to entice to try your product or service. Without a marketing strategy in place, organizations have seen:
Lack of participants in the program
Inadequate number of successful mentor matches
Decrease in program ROI for the organization
Decrease in program value for the organization
Increase in the likelihood that the program will be cancelled
Do You Have a Strategic Marketing Plan?
If you are starting a mentoring program, you should already have an implementation plan in place. The real question is, does that plan include a strategic marketing plan? Having a documented marketing strategy will increase the likelihood of reaching your mentoring program goals. An essential part of your marketing strategy is ensuring that your marketing goals align with your mentoring program goals.
In order to build up well-defined SMART goals for your strategic marketing plan, you will need to:
Identify ROI goals
Figure out how many participants you need
Determine your conversion rate
Divide your goals into phases
Outsource your marketing to Insala
From the years of supporting many organizations with their mentoring programs, we have developed a best practice marketing service. Not everyone who launches a mentoring program knows how to promote it. Marketing your mentoring program will ultimately ensure that you have enough qualified mentors and mentees to enroll in the program.
We have taken care of everything, so you don’t need to recruit a marketing expert. Our marketing services are managed by a team of experts that include a combination of mentoring and marketing subject matter experts. We have developed a service that allows marketing to happen quickly without you having to do get involve too many resources. This means you can spend more time on other activities.
What You Will Receive
Marketing Project Plan A strategic marketing plan will be created, this will be based on all activities conducted with key stakeholders.
Events We can assist you in hosting events to promote the program; this could include a Q&A from our subject matter expert. We will assist in designing the best events to fit your target audience.
Reporting and Account Management Your account manager will monitor your program to see if marketing needs to be changed or improved until you meet your targets. Reports will be sent to you on a regular basis.
Graphic Design We have an in-house graphic designer that can create any artwork / design needed to market your program.
To find out more about how we can assist you in marketing your mentoring program click here to schedule an appointment.
Insala's Proven Marketing Process
This process is designed and tested to gather your marketing requirements quickly so you don’t have to spend a lot of time working with our experts.
30 minute Interview
Includes interviewing key stakeholders that lead your marketing / communications team to understand how employees/members are currently engaged through your current marketing activities.
4 Hour Workshop
Goal of the workshop is to gather all the information needed to create a marketing plan to launch the program that achieves the objectives agreed upon for the mentoring program.
Analysis and Recommendations Booklet
Analysis and Recommendations Booklet – Our experts conduct an analysis of the best way to market your mentoring program and present it to team members for feedback.
All marketing activities agreed upon are conducted, with regular update meetings on progress, until the marketing objectives have been met.
Gain the expertise of mentoring training consultants with over 20 years of experience
Insala helped address some of the key challenges we faced at Unilever, which is virtual mentoring, as many of our mentees and mentors are not in the same geographic location. Insala's mentoring consultant, Judy Corner, is a true mentoring specialist and a highly engaging individual.
Our pilot Mentoring programme using the Insala platform has been well received by our participants and has given our Mentees the tools to chose an appropriate Mentor to meet their own specific development and career needs. Organisationally the portal is encouraging networking and collaboration across both business lines and functions and locations. The Insala team are professional, pragmatic and agile and have worked closely with us to deliver our pilot programme to meet our business needs
I worked with Judy Corner of Insala to develop a customized mentoring program for International Paper. Judy provided a degree of confidence to the Chairman's Diversity Council as she presented a pragmatic, visionary, long term perspective on the benefits to be gained from Insala's program. Following the M.O.R.E. workshop, participants were surveyed on session effectiveness and Insala received a 100% favorable rating on the value of the day. I highly recommend Insala and believe they offer a distinct advantage to companies looking to advance their position in the ongoing war for talent.
As part of a talent management initiative, United Nations Federal Credit Union (UNFCU), partnered with Insala to provide high potential/high performing staff with a structured vehicle to develop their career goals. From the onset, the Insala team provided exceptional client service, ensuring UNFCU had knowledgeable technical resources at its disposal throughout the implementation of its Career Development portal. Insala's partnership with UNFCU has directly impacted its ability to solidify an effective succession planning program and retain our high potential/high performing talent.
Insala provided a global online solution which helped align our business strategy with our management needs for the future. With their product, we were able to understand our skill gaps and develop our future leaders with the findings. This solution took one hour for an employee to complete, eliminated drawers of paperwork, and provided upper management instant visibility on our progress.
ACCA aims to provide our 110,000 members and 260,000 students with direct access to the most exciting and rewarding job opportunities currently available in the world of business and finance. Our online Career Management Resources, available through ACCA Careers, is powered by EmploymentTalk™ and allows our members, students and affiliates to use their time both efficiently and effectively on critical career development activities, while EmploymentTalk™ organizes and plans the route to career success.
Our partnership with Insala has allowed us to offer an entirely new service to our job seekers, which helps prepare them for getting their next job. The assessments and career advice tools offered through our site continue to be successful, and the seamless support provided has proven very efficient. Insala consistently responds in a swift fashion whenever we need assistance, and continues to provide us with a very professional service.
This past winter was definitely remarkable. We found that the E-mail Broadcaster function is the easiest and fastest way to reach all our candidates to inform them of any changes in our office hours - including having to close due to inclement weather, delayed openings, or early closure. Additionally, we use this function to promote our seminars and workshops, and the career coaches can reach all of their candidates in one simple email. This tool is a tremendous asset.
The Schegg Group
We first started using EmploymentTalk™ in our practice in 2001, and have stuck with it ever since. What spurred us to stay on was both the professionalism and responsiveness of the Insala team, as well as the regular software upgrades we received, which ensured we had a cutting edge tool at any given time. Today, EmploymentTalk™ enables us to deliver a longer duration of outplacement services and thereby exceed our clients' expectations. As more and more organizations look to provide cost-effective, efficient and high-impact outplacement, we are able to meet their needs.
This is a fantastic product that will really help our workforce. The Insala team has done a great job maximizing the application capabilities and tailoring it to help our diverse workforce in transition. They've demonstrated a true partnership in providing us with expert assistance, met our special needs, and done so in a timely and cost effective manner.
Kaiser-Hill Company, LLC
Insala has excelled as a global technology partner to our organization. Insala is not only a provider and implementer of superior career management technology, but a constant and reliable source of ideas and best practices in our industry. Having Insala as a strategic partner has enabled our organization to provide superior, seamless career management and transition services to corporate clients worldwide, and has positioned OI Partners as a global leader in the delivery of career transition services.
Joy Reed Belt, Ph.D.
OI Partners, Americas
Our candidates are just blown away by the amount of research they get on specific companies and industries. Their ability to get REALLY good information, and MUCH MORE information than they typically could get on their own, and have it presented so quickly and effectively, is very powerful. It gives us a big sales and marketing advantage.
King & Bishop
Insala performed very well in creating our new corporate website. I was really pleased with the design options they offered. In addition, Insala representatives were wonderful to work with, responding quickly to our needs and delivering solutions in a very timely manner.
Dr. Pamela Johnson
Nia Consulting & Development
One way in which we demonstrate our commitment to employees is to provide opportunities for them to develop; mentoring is an important component of employee development in North America. Insala supported us in leveraging formal mechanisms and provided us best practices to launch a sustainable mentor program. The MORE Workshop was our pivotal starting point, strategizing with stakeholders to build a practical plan for implementation including communication, training, metrics, and more. The outcome has been a clear benefit for participants and for Solvay.
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