Maintaining a Successful Coaching Relationship

March 27, 2019

Corporate coaching has historically been a way to kindly escort bad executives out of their positions. However corporate coaching has evolved into something much different. It is now offered to a broader variety of leaders within an organization, and its intent is to improve them in their roles rather than push them out.

 photo iStock-1016779444_zps1dmy07aw.jpg

Organizations are implementing coaching programs to help their employees and their leadership teams through tough situations. As coaching centers around the relationship between a coach and a coachee, it is important for an organization to help that relationship succeed by reminding each party that a coaching relationship requires equal time and effort.

If organizations are willing to assist their participants with their relationship, the investment will prove to pay off as business coaching has a ROI of 5.7 times the initial investment.

Here are some tips that organizations can share with coaches and coachees to help them maintain a successful relationship.


Keep your coachee on track with their goals. They may have an idea that does not align with their objectives. Guide them to stay on track so they can achieve those goals without unnecessary detours.

Tell your stories. Coachees want to learn from what you’ve done. Express what worked, and don’t forget to mention to them what did not work as well. Failures are just as important as successes when you are helping someone develop in their career.

Consider your coachee’s preferences. They will ask you what to do, so consider their personality and their work style when giving an answer. You are there to help them grow. If they don’t feel comfortable with the approach, they will not be as engaged in the relationship.


Listen to your coach. They have a lot of experience, and their stories are valuable. Stories from your coach will tell you what has and has not worked and why. This allows you to learn from mistakes without actually making them.

Always remember coaching is collaborative. Once you listen to their advice, implement it in your own way without trying to perfectly imitate your coach. Keep in mind that this is about you and your career journey.

Ask a lot of questions. Your coach is there to help you, so ask all the questions you can think of. You never know what information they may have that will help you later on.

Run ideas and plans by your coach, no matter how simple they might seem. Remember, your coach is there to help you succeed.

Previous Articles:

Learn more about Insala's
Free Webinars

Watch Webinars